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Shirt Sponsorship Ceased


Regrettably, Luton Town Football Club wishes to advise that it will cease to be sponsored by JB Developments with immediate effect.


JB Developments, a Luton-based construction and development company, was appointed as one of the Club’s main partners in July 2020. However, due to difficulties JB has experienced in recent times which has led to various ongoing contractual breaches, the Club has regrettably made an unavoidable decision to terminate this relationship.


Chris Bell, Luton Town FC Commercial Director, said: “It’s really disappointing we couldn’t carry on with JB Developments, and it’s more than inconvenient for all to be forced to change sponsorship mid-season. We’ve made all attempts to work with JB Developments over recent months to reach a resolution, but we now have no option but to move on. We will shortly announce what’s happening to the front of the home shirt for the remainder of the 2021/22 season.”


This is a deeply regrettable position the Club has been placed in and as such Luton Town wishes to apologise for any inconvenience caused.


The Club can confirm that its shirt sponsorship arrangements for both the second and third shirts with Star Platforms and Ryebridge are safely and happily intact.

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