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  • Writer's pictureLuton Town Shirts

New EFL Font for 2020/21

A new font for new season as EFL support Mind and #haveyourmatesback campaign

The EFL and mental health charity Mind have today revealed new-style names and numbers for the 2020/21 campaign.

Mind were chosen to become the EFL’s Official Charity Partner ahead of the 2018/19 season and aims to raise awareness about mental health with fans, Clubs and staff, raise funds to deliver life-changing support and improve the approach to mental health in football and wider society.

For the past two seasons, Mind’s logo and ‘squiggle’ has appeared on the back of every EFL shirt across all Clubs in the Sky Bet Championship, Sky Bet League One and League Two, in a first for English football.

The new designs, created by Elms partnership, will continue to feature Mind’s logo with the number and the ‘squiggle’ will remain joined into the first letter of the player name.

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