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Leaving Puma Explained

Updated: Aug 23, 2020

Bit of a strange one this. An account on Twitter began tweeting that Luton had ditched Puma in protest at Puma's apparent involvement in the occupying of Palestine. The Palestinian rights group claimed they had spoken to officials at the club and persuaded them to get rid of the german sports firm. When the announcement came that the clubs new shirt were to be made by Umbro, the group claimed it as a victory for Palestinian rights activists.


With the original tweet quickly doing the rounds Luton very promptly issued a statement to set the record straight.


Our new partnership with Umbro begins after four seasons with outgoing supplier Puma, who had provided us with first-class first-team and replica kit since the 2016-17 season.

We are aware that there have been a number of statements in the public domain from organisations claiming that our decision to change kit supplier is a success for their own causes.


We would like to make it a matter of public record that Luton Town FC is an organisation that does not make commercial decisions based upon politics or religious matters, and that our decisions to switch kit supplier was made solely on our own criteria in the current sporting marketplace.



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